Presently, digitalization is making every brand chase after a strong social media presence. As a business owner, you must know that the entire of your brand relies on it, both financially and reputationally. If you want your brand to reach higher levels of success, you can’t skip on social media.
If you’re not appearing in your customers’ social feeds, they won’t know you. Social media buys you a meaningful image in each customer’s mind. They tend to remember your brand for long and stick to as long as you’re serving them well.
You may look up to the ever-growing list of social media sharks. Take Instagram or TikTok, for instance, where each has a unique demographic and requires a subtly different approach.
Creating a social media presence signals a strategic and focused approach. While we may need to be made aware of the execution as an entrepreneur, we’re here to help you.
From getting the best SEO Dubai services to running a complete advertisement campaign on Facebook, you’ll master it all. Let’s see how shaping a competitive yet compelling social media presence is just a matter of a few tactics.
- Set SMART Goals
Perfect social media strategies don’t exist. Do you believe the same? Well, SMART objectives will make you think otherwise. It goes like this,
- Specific: Set certain targets in terms of followers, views and shares.
- Measurable: Make predictions about your success rate.
- Achievable: Think if you’ve made realistic targets.
- Relevant: See if KPIs (Key performance indicators) are measuring engagement.
- Time-bound: Set a fixed point for obtaining campaign success.
SMART goals help you stay focused on the purpose of developing a versatile social media presence. Upon following these goals, not only do you accomplish the purpose, but you also stand out.
- Identify Your Audience
Social media is about segmentation, but you must first identify the audience. For instance, do you run a gardening business selling plucking and setting equipment? It’ll probably entice retirees or gardening lovers, who are mostly elderly.
We presume you might access your target audience on Facebook or Twitter. On the other hand, if you’re dealing in gaming products, you prefer finding users on TikTok or Instagram. In this way, you’ll reach a segment that suits your business.
- Think Like a Human
Social media users actively engage with your content with every share, like, comment, hashtag and follow. You need to think humanely and not like a robot for the best results. Be approachable, honest, and realistic.
Whatever content you shape, stay direct and to the point when addressing your customers, and they’ll stay loyal for a long. For instance, you must’ve noticed Nike using a conversational tone to connect with their users.
- Build Relationships, Not Followers
Social media marketing requires you to build a two-way relationship with the consumers. You need to go down to a personal level to connect with the users and reveal their interests and preferences. Without knowing their desires, you won’t be able to serve them righteously.
Take Red Bull, for example; the brand needs to build relationships with followers through great content. But, they aim to attract athletes and extreme sports fans to try their energising drink on social media.
Take a look at their Twitter handle, which shows how they respond to almost every comment, personalising the communication.
- Automation Is The Key
You can’t serve the customers 24/7, but you can automate the tasks to stay open to their queries. You can utilise automation to prepare batches of content posts to simplify your schedule and ensure prompt postings.
In this regard, you must hire a social media marketer to optimise the automation function for your brand. If you have a multi-location presence, automation will help you deliver content to customers across various time zones.
For example, Facebook’s global reach means a weekday 3 AM slot might be the best time to engage with a global audience.
Final Verdict!Building a social media presence is something other than something brands do to stay aloof in the competitive industry. Indeed, hiring a social media agency is a great marketing strategy to help you build a lasting connection with your users. Other than that, social media lets you hit the niche audience and grow your brand. At last, it helps you shape a strong selling point to keep the customers attracted for years.