Sales and marketing evolution has wholly transformed how a business deals with its customers. Rather than sticking to brick-and-mortar stores, businesses have become more concerned about their brand’s online presence.
It has become essential for companies to mark a robust online presence to outclass their competitors and serve digital natives in a better way.
Now firms are no longer limited to conventional marketing and promotions like billboards, banners, television ads, and emails.
They have numerous platforms and social media channels to find and connect with their potential customers, making it easier for them to market and sell. All they need is the right platform to showcase their business offerings, and Salesforce Instagram is one of those.
After Facebook, YouTube, and WhatsApp, Instagram is the fourth most significant social media Platform where Users spend most of their time. Therefore, Salesforce Instagram integration provides an easy platform to improve your brand discoverability outreach.
Apart from this, using Instagram for business, you can be more creative with your marketing and sales pursuit adding a visual appeal. So with a robust presence on Instagram, you can set your brand apart from your competitors.
Let’s look at some more reasons to understand the importance of Salesforce Instagram integration for business.
Customers Expect To See You There
You might have noticed with changing times, WhatsApp has become an integral part of business communications to cater to the demands of modern users.
As WhatsApp is the most popular messaging channel, people expect a brand to be available on WhatsApp to address their inquiries. In the same way, Instagram is an increasingly popular social media channel where your potential customers expect your presence too.
Instagram has its own user base, and most people live their lives over Instagram. So, there are chances that people may search for your brand on Instagram.
Not finding you as a brand on Instagram can lead to poor customer experiences and hamper a brand’s reputation. Even worse, your potential customers can switch to your competitors.
With Salesforce Instagram integration, you can at least administer your brand presence on Instagram, creating an Insta page with all relevant business information. This may include your business name, location, hashtags, etc.
This way, you can prevent your potential customers from getting disappointed by not seeing you over Instagram.
People Look Forward to Instant Engagement and Inquiry Resolution
One of the worst things people can experience is when they are ready to engage with a brand, but a brand representative is not available to take conversations forward.
This could happen when a brand fails to respond and engage immediately.
When a brand shares posts and stories, it intrigues and inspires prospects and customers. This compels them to connect with a brand and enquire about business offerings, express their interest and product and services or seek help.
In such scenarios, brands failing to respond instantly or those who respond late are more likely to lose business opportunities. This makes Salesforce Instagram messaging a must-have to get into a one-on-one conversation without delay.
You can chat with Instagram users in real time, helping them with quick communications and instant resolution to queries.
You can even automate Instagram messages for an instant response using a correct Salesforce Instagram integration. This will help you win customers’ trust, deliver quality experiences and drive more conversions.
Credibility Building is Easy
In a world of online business, fraudsters create many fake social media accounts for fraudulence. Hence, credibility building has become essential for companies when doing business online.
This is not easy e to win customers’ trust when there are already several competitors in the market. This is where Instagram, a business communication channel, can help you in two ways.
Firstly, you can eliminate the possibility of leaving an impression of an outdated brand, which is usually when a brand is not present over popular and widely used channels.
Secondly, you can present your brand more concretely and authentically with the help of a verified Instagram account.
A verified Instagram account makes it easier to present yourself as a real, authentic, and reputable business entity, building your credibility. One crucial advantage that businesses can get with Salesforce Instagram integration.
Increased Brand Exposure and Referrals
You might agree that nothing can be as good as securing positive word of mouth from your customers. This helps you get more business through referrals and gives potential customers a reason to trust your brand.
With Salesforce Instagram integration, you can reap the advantages of various capabilities that Instagram offers to a business.
When you deliver quality services or experiences to your customers, don’t you feel everyone needs to know about it? It provides a platform for them to tag your brand or mention you in their stories.
Further, you can share their stories on your Instagram account, showcasing your customers’ love for you. Besides, when happy customers tag you in their stories, it provides more exposure to your brand and reaches a new segment of followers.
This will help you close more deals. Otherwise, you cannot reap the benefits of tagging and miss out on new opportunities and referrals without an Instagram account.
No More Conventional Branding and Promotions
Have you ever thought about how creative you can be with words while branding or marketing business offerings?
Probably, you can only play with words, but not with visuals.
These days marketers have numerous options to be creative with their marketing pursuit, adding an aesthetic appeal.
With Salesforce Instagram integration, you can add new dimensions to your brand marketing and promotions. Rather than sending emails and waiting for customers to open them, it’s better to connect with customers where they already are.
You can share engaging posts and brand stories, advertise through reels, and even share customer testimonial videos to market your brand offerings creatively.
Plus, with the help of Salesforce Instagram messaging, you can handle customer responses and requests much faster and more effectively.
Better Online Reputation
You might be unaware that when people search for your brand name, your social media channel also appears on the first page (if you have any) along with your website.
So, having your brand’s online presence on popular social media platforms like Instagram is critical, even if you plan to use it sparingly.
It helps you build your online reputation and increase your user base. This is because different users prefer different channels.
Some might be using Facebook, whereas some might be using Instagram. So you can’t afford to miss such popular channels for business communications.
Therefore it would be good if your potential audience could find you on popular social media platforms. This will help you generate more leads for your business.
Conclusion
An Instagram channel for your business makes it easier to outclass your competitors with a robust online presence. More importantly, you can provide more exposure to your business by presenting your offering to a new audience segment. In addition, You can add a visual appeal to make your marketing and business communications more impactful, ditching the conventional ways. Over and above, you can engage with audiences at the right time, resolve their inquiries, and strengthen your relationships with them using Salesforce messaging.
