Pop-up booths need to accomplish several things to be successful, such as increasing sales, raising awareness, and teaching customers. Pop-up booth design must also be useful and fit well with the client’s retail environment.
But one more thing needs to be thought about when talking about recycling. How can we make point-of-purchase displays that are good for the environment and can be recycled?
Even though most point-of-purchase (POP) displays are temporary, that doesn’t mean they can’t be good for the environment. POP displays can be made so they can be taken apart and their parts recycled without hurting the display itself.
It’s important to think about recycling from the start of the design process to get the most out of recycling and reduce the amount of trash in landfills. The materials that are used to build the unit have a big effect on how it affects the environment and it is eco friendly.
Using cardboard may seem like a simple and easy way to ensure that a POP unit can be recycled when it has reached the end of its useful life, but this may only sometimes be the case.
Before corrugated cardboard can be recycled, it must be stripped of any coatings using chemicals. Corrugated cardboard can also be recycled, but only several times. This is because the fibers break down over time.
If the POP unit is only used for a short time, corrugated cardboard may be the most cost-effective material. But care should be taken to keep the unit from breaking down too much while it is in use. If it does, more units may need to be made.
If the POP unit were to be replaced, this would require more travel and storage space and more time, money, and waste when making the product.
Things to consider when making pop-up booths from cardboard materials
Point-of-purchase displays are meant to be put in place different from the aisle shelves usually found in stores. This gives the product more exposure and more ways to be seen.
Popup booth displays are often made of cardboard and can be found anywhere in a store with free floor space. POP displays serve two purposes: they draw more attention to your business and take up space on the floor.
Customers are less likely to get “analysis paralysis” when they shop at stores with point-of-purchase (POP) displays. This is because POP displays take products out of the crowded aisles and put them in the spotlight.
People may feel like they need more choices when shopping in a store. The displays are flexible and can be made into various sizes and shapes.
Point-of-purchase displays will be set up in a store for a certain time. Companies can change the displays to fit a certain holiday, season, or promotion.
Before putting a point-of-purchase (POP) display into operation, there are a few things to consider.
The intention of the display
You need to clearly understand the purpose behind putting together the display in the first place.
Plan to offer a “buy-one-get-one” bargain or a bundle pack for a specific product, for instance. The purpose of the point-of-purchase display you choose should be to communicate this information to customers to encourage them to make a purchase.
To effectively express the message, you will need a display that provides a surface area that is large enough to accommodate a promotional graphic. Choosing the POP display should be done with this at the top of the list of priorities.
The audience for the display
It would help if you had a good idea of the customers you want to attract with the Point of Purchase display. When trying to figure out the target audience, there are many things to think about.
For example, the type of store where you want to put the display and the exact spot in that type of store where it will go. Think about who you’ll be focusing on in terms of age, gender, race, and so on.
Aside from that, the fact that the display will be in a convenience store instead of a grocery store will affect the people who buy your products. It also affects the buyer’s desire to shop.
A person who goes to a grocery store to buy various things will likely see the products in your POP display as they look around the store.
On the other hand, a customer who only goes into a convenience store to buy a few things may be less likely to see your display.
Location for Your POP display
If you want to put the display in a convenience store, try to get a spot near the front so many people can see it.
When setting up a point-of-purchase (POP) display in a store, you should put it where customers and shoppers can see it easily. It doesn’t have to be in front of the store in any way.
Again, if there is little space in the store, you might not want to use a big display that makes it hard for customers to move through the aisles.
Similarly, if the store has a lot of floor space, you shouldn’t choose a display that is too small because it makes it more likely that customers will pass over your goods.
It would help to consider the above things when choosing a point-of-purchase (POP) display to promote your business.
You will be able to choose the right display box size and put it in the right place so that customers can easily find your product and buy it.
It will also ensure that the message about the offer gets through to customers in the store.
Think Clean Over Clutter
When you and your design team are thinking about the many options for the display. You should put in as many parts as possible to get as many customers as possible.
Even if it’s true that different things attract different people, most people don’t like chaos, and a point-of-purchase (POP) display that is too complicated is more likely to turn customers away, no matter what they like.
Think about the kinds of customers who are most likely to want or need your product and try to meet their needs as much as possible.
If you need help with what to do, go for a clean and organized display that makes a focused shelf of products stand out.
Most customers need to learn how much shapes and color combinations affect their buying decisions.
Everything depends on what kind of message you’re trying to send. You could, for example, use a rainbow of colors to show that a food product has a fruity, tangy, or sweet taste. This method is also used to make the product look like it has a lot of colors.
A simple mix of two bright colors may be the best option. If you want to show off a more serious product, like an over-the-counter drug.
You can also use the design of your display to give off a certain feeling, like softness or strength. To draw attention to the product’s shape.