Undoubtedly, text messages have provided a convenient tool to communicate with audiences at scale.
But many times, marketers fail to generate the outcomes that they want. The reason could be they have missed executing something important that is hampering their Salesforce SMS campaign’s effectiveness.
While running an SMS campaign, various factors are responsible for its success. Therefore, you should be considerate about every trivial aspect that can end your text messages in spam folders or turn off your subscribers.
So, we have compiled a list of the most common mistakes one should avoid at any cost to maximize SMS campaign returns.
Mistakes to Avoid while You Run Salesforce SMS Campaigns
Sending Unwanted Texts
You might agree that anything unwanted annoys you. The same happens with text messages.
When people get texts dropped in their inboxes without their consent, they don’t even have an idea what text messages are all about, and they are unwanted for them. People are least interested in reading such text messages.
Before anything else, you should ensure that you have customers’ consent before you run any Salesforce SMS campaign using the Salesforce SMS service.
This will help you make your campaign text more valuable and wanted. Otherwise, Instead of giving you returns, it can lead to legal actions and financial penalties.
Not Segmenting Your Customers
Every customer has unique tastes, preferences, and needs.
Also, every customer has a different journey with your brand, which you need to understand before running any Salesforce SMS campaign.
When you don’t know your customers, you create a generic campaign that may or may not be relevant to your customers.
Therefore, you should understand your customers and segment them based on factors like age, gender, geography, preferences, etc.
This is the right approach to running more targeted and personalized campaigns. This helps you add value to your customers and maximize responses and captain returns.
Not Paying Heed to Text Timings
Any Salesforce SMS campaign’s success doesn’t always depend on how good it is. It also depends on at what time you are sending your campaign messages.
Just imagine how annoying it would be when you wake up from sleep at 3:00 a.m. because of marketing text.
Will you be interested in reading that message at that time, no matter how good an offer the text holds for you?
When you send texts at an appropriate time using the Salesforce SMS integration, recipients often overlook these SMSes. This adversely affects SMS campaign outcomes.
Not Adding a Clear CTA
Running a campaign is a practical move businesses make to achieve a specific goal. The very first thing you need to run an SMS campaign effectively is a clear goal in your mind.
When the objective of running a campaign is clear in your mind, you can create more relevant and impactful SMS campaign messages. Plus, you can add a powerful CTA too.
In the absence of a powerful and clear CTA, the audience stays clueless about the next step they must take after reading a text.
This severely impacts returns as readers cannot take the actions you want them to take in response to the SMS campaign.
So, always add a clear and compelling CTA in your campaign text messages to state what your audiences must do next.
This will guide audiences and help you run campaigns effectively.
Not doing things in the right way is the biggest mistake you can make while running an SMS campaign. When you follow the right approach, you can easily steer clear of various aspects that affect your campaign effectiveness. Even trivial Mistakes can profoundly impact your SMS campaign results. Low SMS delivery, responses, returns, and financial penalties are a few common issues you often face when you make mistakes while running SMS campaigns. By correcting the most common errors ( we have already discussed in this blog), you can easily maximize returns, targeting customers better and making your campaign text messages valuable and desirable. Also, you can eliminate every possibility of messages being avoided by the recipient and ensure that recipients read your every text with interest. This helps to increase campaign responses. salesforce sms service