There’s a vast bridge to understanding the difference between a home and a house. Almost everyone can have a beautiful house but a beautiful home cannot be seen; it has to be felt. Renovating and refurbishing is a significant business industry. The idea of starting up a business can be fascinating. Be it a large-scale business or small you need to have correctly brushed top-notch skills to succeed, However, some planning and strategies are essential before you dive in to elevate your home repair business.
Some large-scale home repair projects could be impossible to tackle and incredibly time-consuming, that’s where you can come into the scene as a home improvement professional. Just make sure that homeowners can find you easily before they reach your competitors. That’s why you should put some effort and investment into making sure that your potential clients should see you.
Build a Support Team
We all wish to be superheroes to complete all the tasks by ourselves but one needs to possess all the required expertise to elevate your home repair business. Your business will require a specific set of resources and it’s almost impossible for a single person to have all the skills. Having more hands to help will mean faster, more efficient, and more sustainable growth. Have a clear vision when hiring for your home repair business.
- Look beyond the resume
- Test their soft skills
- Define the responsibilities in detail
- Hire people who want to grow
By hiring a new team you can let others know you’re growing your business and are open to everyone.
Market Your Services
To elevate your home repair business you’ll require wide-scale promotions. Just because you’re setting up a well-branded business doesn’t mean that you’ll immediately start getting work bookings. Your target market still needs to know that you exist. So whenever you’re not working, you should work on your marketing plan. Marketing can be expensive but even with a limited budget, you can invest in both online and traditional marketing. Distribute flyers, put up billboards, maintain Instagram & Facebook handles, start blog content marketing, and build an email list, and with all the investment develop trust and reputation in your target market. Build a website using SEO techniques and invest in online advertising such as pay-per-click.
Build a Unique Selling Point
The one important factor that differentiates a business from its competitors is its Unique Selling Point (USP). It’s mandatory for the home repair business to highlight its unique selling point and include it in all its marketing and brand campaigns. From a logo design, any service, or any value add benefit a unique selling point can be anything. This factor can play a vital role in the success of your home repair business.
Setting up the Business
Now that you know what home repair services you’re going to offer you should get everything in order and start making a profit with your home repair business. We have a list of tasks for you to help you with the setup:
- Decide on a name for your home repair business
- Follow a proper business structure
- Open a separate bank account
- Buy the essential equipment
- Have a website and logo designed by a professional
- Get liability insurance
- Work on the marketing
To elevate your home repair business you must always find ways to improve and innovate your business. Focus on the quality of your services and stay up to date with the latest trends in the industry.
Network with Other Businesses
Referrals are like the holy grail for any business. A customer has already given a heads-up for your service to another prospect and you have pre-qualified the prerequisites and have gained the trust. By networking with other businesses you can find work in other adjacent sectors. Rental property agents are often tapped to give referrals before even selling a house to fix things up. You can also build relations with contractors who would be willing to offer you smaller jobs that they don’t have time for.
Choose and Price your Services Wisely
The most tricky decision you’ll ever have to make to elevate your home repair business is how much you will charge for the services. While you can always make changes in these numbers from time to time according to the market trend. Prices are usually fixed for at least six months of a time. Consider the following factors when planning out the price chart to make sure your business is profitable:
- The time needed to complete the service
- Your skills
- Equipment and other preparation costs
- Taxes
- Your staff’s skills & payroll
- License charges
Bonus Tip
Home repair businesses are great in many regards but they need the ability to monitor their staff. In order to stay focused on your business, not on the unproductive distractions use management software, Picktime. Picktime is a cloud-based home repair scheduling software with automatic reminders, upfront payments feature at multiple locations without any extra software installation.
Using Picktime you’ll get a customizable booking page with a book now widget for your business. With its easy-to-use interface, you can manage your staff, services, and equipment all in one place. You’ll get 24×7 email support with real-time slot availability so that your customers can confirm the bookings according to their convenience. Not only this you can also integrate with your favorite apps – Google Meet, Zoom, Skype, PayPal, Stripe, Wix, Weebly, Drupal, Mailchimp, CRMs, and many others. Sign up for free today and get all the exciting features at your fingertips.
Though there are many elements to consider while starting a home repair business, proactiveness and persuasiveness are the keys to success. Get started today and implement the above-shared tips and start making changes in your venture.
