It is important to consider web usability when designing a website but is often ignored. This is something to be considered even before the design begins, whether you are designing an e-commerce website or a site that provides only basic information about a particular product.
It is important to include web usability in the website development of your website, but this should not be the end. Web usability testing is a great way to identify what needs to be improved on your website once it’s launched.
Today we will show you five easy ways to improve your website’s usability.
Focus on readability
Web usability issues can be detected by the readability of a website. Visitors will likely leave your site if it’s not good. This means you are losing potential customers.
Take the necessary steps to make sure that your website is not illegible.
Your content will be easier to read if you use the correct amount of whitespace, paragraph formatting, and bulleted list. Position design elements such as sidebars and banners so they do not distract users from your website.
Consider the background color and texture
You should consider several factors for web usability before choosing the color. color psychology is one of the most important reasons.
Spend some time considering what color would be most appealing to your business customers before selecting the background for your website.
If you are designing a site for environmentalists then choose colors that represent the earth, ecology, and different shades of brown or blue.
It is also important to choose the right pattern or texture for your background. Check that the background and font colors are in contrast. If not, it will be difficult for users to distinguish them.
Select the images and their locations carefully
As a rule, use relevant images of high quality to improve the usability of your website. Select your images carefully so that they instantly engage your audience and have the required impact.
If you run a food-related blog, for example, use images of recipes that appear to have been ripped out of an old book. This will set your site apart from the other food blogs.
Make sure that your images are not out of place. A poorly placed image is noticeable. It not only distracts users but also gives a negative impression of your site.
Use caution when browsing the web
In addition to desktops and laptops, many users now access websites via their mobile devices. To improve the usability of a website, make sure that mobile users can easily navigate through it.
Start by selecting a simple layout and using it across all of your pages. It also eliminates horizontal scrolling, which is annoying to users regardless of what device they are using to navigate your site.
Easy to use
Your website should be easy to use for your users. Follow these tips to improve the usability of your website.
- Limit horizontal and vertical scrolling
- Users should be able to easily complete their tasks. For example, a simple call to action can be made in just a few clicks.
- Do not ask users to complete long and unnecessary forms
- Make sure that users can easily recognize links and call-to-action buttons
- Your regular website visitors will be able to easily locate new products and services.
You should focus your efforts on these areas to achieve a website that is easy to use and improve the web’s usability. Each point can then be expanded on to reveal other guidelines for web usability.
If you use these tips to assess your website or design it, you will notice a slight difference in metrics.
Contact us at Digital Specialist if you want to know more about website UX designing or looking for any kind of website development-related services.